How do you ensure that you get rankings for the LONG-TERM?
Over the next few days, I’ll be posting you a few tips to help steer you in the right direction. Today, let’s start with what could easily be the most important aspect.
When it comes to keyword research, there’s a few things to consider:
1. Are you getting as targeted as possible?
See, the biggest reason most people fail online is because they try and go to BROAD! Going broad is NOT the best approach.
- A. The competition is WAYY too strong
- B. If you do rank, the traffic won’t convert as well.
What you want to do is get as targeted as possible.
Instead of going for: “lose weight”. Go for: “how to lose weight postpartum for women over 40”
In the second example, we’ve broken it down to:
– women who have given birth
– women who are over the age of 40
Now, if you’re going local, the same applies.
Instead of targeting a BIG city, go into the smaller towns within the big city and even target by ZIPCODE.
The more targeted, the better.
Especially because when going local, even if you rank for the big city terms, most people won’t drive more than 20-30 minutes if they can find a better option closer.
2. The second thing to consider is to make sure you’re targeting buyer keywords.
What I mean by buyer keywords is that some sort of ACTION is going to be taken once the user has landed on your video and is done watching. That “action” could be purchasing a product, signing up to your email list, calling your clients number etc.
Examples of buyer keywords are:
- “the best weight loss supplement for men over 50”
- “apple tv VS amazon fire stick”
Examples of non-buyer keywords are:
- “how to a uni knot for fishing”
- “how to quickly shut down a mac”
These are more “informational keywords”
People get in, get their info, and get out. No other action taken.
Make sense? Ok good.Now it’s time for you to go out there and put these tips to use. I know keyword research is a “boring” topic but once you get the hang of it, it truly becomes more like “digging for gold” instead of research :)…