Rank & Stick (Part 2)
Let’s keep this going shall we?
Yesterday, I posted here on my blog with some tips on some best practices when it comes to doing your keyword research… If you missed that post view here: https://markbishop.net/2018/10/09/best-practices-for-long-term-rankings/
Today, I want to expand on that and talk about the other third of the equation.
Because when it comes to ranking, there’s 3 sides to the equation.
1. Keyword Research
2. On-page SEO (proper optimization)
3. Off page SEO (proper syndication: next post)
So let’s talk about on-page real quick.
When it comes to optimizing your videos, there’s a few things you want to keep in mind.
1. Make sure you save your video as your target keyword before uploading to YT.
Example: the video file name will be:
2. Once you upload your video, you’ll want to make sure:
– You have your main keyword in your title
– You have your main keyword in the first 2 lines of your description
– You have your call to action link/or phone number
– Have about 1-3 short paragraphs of text in the description (you can sprinkle in any other keywords you’d like to target as well)
– Have your target keywords in your tags
– Include the YT link of your video in its own description at the bottom (great for interlink juice)
[Bonus Tip] If your account has the option to add a custom thumbnail, make sure you add one, but name the picture file your target keyword as well.
3. If you’re going local:
Go to Advanced settings then to “location” select the area you’re wanting to rank in.
And that’s it!
Video Optimization is actually pretty simple and once you do it a few times, you’ll be able to do it with your eyes closed.
Go out there and make it happen.
P.S. In my next post, we’ll be closing up this gap and talking about the EXACT kind of off page/syndication SEO you need to send your videos to the top and STAY THERE!
Stay tuned.. and please comment on this post below.
Read Part #1 here: https://markbishop.net/2018/10/09/best-practices-for-long-term-rankings/